Loading

Social Media Marketing and Management Agency Calgary

Drive customers, grow your audience, and expand your reach…

image
image image

Social media marketing is the process of creating a community online and gaining awareness of your brand or product on existing online platforms like Facebook, Twitter, Instagram, Pinterest, etc. Additionally, social media activity is increasingly taken into account when optimizing websites for search engines, which can help your website rank highly on Google and other search engines. For this reason, it's crucial to use social media properly.

Our Social Media Marketing Process

​​Social media marketing requires more integrated processes to ensure that your client, your content, and your organization are interrelated. Sharing links to your content or web pages on your social networks is insufficient if you want better results from your social media efforts.Here’s what your social media marketing plan must include:

  • Social Media Audit: The first step is to conduct a social media audit, which involves analyzing the existing social media presence of your business.
  • Target Audience Analysis: It is important to understand the target audience, their demographics, interests, and behaviour to create content that resonates with them.
  • Quality Content Creation: The next step in the process includes creating compelling and engaging content that resonates with the target audience. This includes creating graphics, videos, infographics, blog posts, and social media posts.
  • Social Media scheduling: Ensure a consistent and timely posting after your content is ready.
  • Influencer Outreach: Influencer marketing is an effective way to reach a larger audience and gain more followers. Identify and collaborate with influencers to create sponsored content and reach a wider audience.

Every step is important for making a successful social media marketing business campaign, from choosing the right social media channels to making a content marketing plan for social media. Are you ready to start using social media for marketing?

image

Top Platforms We Cover Under Social Media Marketing

Facebook

Facebook still has the most users of any social media site. With engaging content, boosted posts, and smart Facebook ads, it's easy to connect with your audience and promote your business.

Twitter

Twitter's fast-paced environment makes it easy to get your message out quickly to a large number of people. This platform is a great way for your followers to get customer service, connect with your business, and see the personality of your brand.

Pinterest

This one-of-a-kind platform focuses on the discovery and is ideal for businesses trying to expand their audience. Since Pinterest is more like a search engine, you can connect with people who are interested in your brand by making ads and pins that stand out.

Google+

Every business knows how important Google Business Profile is for a brand's visibility and reputation because it gives users key information right in the SERPs. Boost your listing with posts that are set up to do well.

Instagram

Use interesting photos, videos, and reels to build a community of loyal followers and brand fans. As a business on Instagram, the platform will work for you because 83% of Instagram users use it to decide what to buy.

YouTube

YouTube is the second-largest search engine in the world after Google. It is a powerful tool for businesses because it gives you a large space to share content, build your online presence, and get your products and services seen.

LinkedIn

Start making connections with business owners and top decision-makers on LinkedIn, which is the most popular B2B network. You can make your brand more known in your target market by using smart content and targeted ads.

Yelp

Yelp is a website where customers can talk about their experiences with local businesses. This makes it an important tool for business owners to use to manage their online reputation.

Why is social media marketing important?

  • Better Online Exposure: Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can dynamically increase exposure and interest in your company.
  • Cost-effective advertising: With a strong social media marketing plan, you can raise awareness of your brand and put your business in front of the right customers.
  • Better customer engagement: Social media gives businesses a way to interact with customers in real-time, which makes customers happier and more loyal.
  • Increased Website Traffic: Social media can drive traffic to your website and increase your search engine rankings.
  • Enhanced Customer Insights: Social media analytics provide valuable insights into your audience's behaviour and preferences.
  • Competitive Advantage: Social media can give your business a competitive edge by allowing you to keep up with industry trends and customer demands.
  • Better customer service: With social media, you can answer customer questions and complaints quickly and effectively.
  • Increased Sales: Through targeted advertising and more customer engagement, social media can lead to more sales and more money.